Companies are jumping onto the Facebook bandwagon by driving traffic to their websites using Facebook applications or “apps.” Facebook, as the most popular social network today, provides companies with a great platform for reaching out to existing clients, introducing themselves to potential customers, and enhancing their brand reputation.

As companies rush to launch their Facebook apps, there's also a noticeable increase in the number of Facebook apps developers online. Companies may ha...

Before executing any marketing program, it’s important for companies to spend some time targeting their specific audience. Begin at the beginning, with your target customer in mind. Then develop a plan to execute that’s based on their social behaviors and not necessarily target platforms. Determine exactly what makes these consumers a perfect fit and how you can offer more than your competition.

Brainstorm before you budget to develop more creative marketing plans. Often, this is known a...